Instead of showing off a future model years in advance (hello, Tesla), it unveiled the Ocean at CES in January of 2020. Of equal importance is Fisker’s approach. The asset-light approach lets Fisker keep things moving without sinking huge sums into manufacturing, since actually building cars has proven to be a stumbling block for EV startup after EV startup. Again, none of these are bad things as they’re all made by established players which means Fisker could speed up its engineering process. ![]() It’s built on an existing Magna platform, powered by batteries from CATL. What’s more, Fisker doesn’t even use its own platform for the Ocean. Exactly the sort of robust track record you’d want when choosing a contract manufacturer. Magna Steyr also built the original BMW X3, the Peugeot RCZ, and the Pinzgauer. The Mercedes-Benz G-Class is built by Magna, as is the Toyota GR Supra, and the Jaguar I-Pace. Magna was a smart bet, given its very established track record building cars for other people. They’ll do the engineering and design, but the assembly will be handed off to a contract manufacturer like Magna, the company that’s building the Ocean. Just like how Apple doesn’t actually make your iPhone, many EV startups won’t actually make their own cars. In addition, Fisker stacked the deck by taking in-house production out of the equation, a move we’re likely to see more of from various EV startups in the future. While Fisker Automotive never worked out, all of the lessons learned over decades in the automotive industry combined with changing tides of propulsion mean that Fisker, Inc. ![]() Fisker then went into coachbuilding before launching Fisker Automotive, the company that made the Karma. Henrik Fisker styled the BMW Z8 and helped style the Aston Martin DB9, two of the coolest cars of the 2000s. So how did Fisker do it so quickly? Well, experience helps. As such, another EV startup has completed the rare leap from concept to reality without getting bogged down in the vaporware quagmire. The marque’s first entry into the EV crossover marketplace is yet to be certified for American sales, but it’s good to go in Europe. It’s official: Fisker has delivered the first Ocean crossover to a customer in Denmark.
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